Skip links

Connecting Clients with Referrals in Link2Feed’s Food Pantry Software

At Link2Feed, we have heard consistently how challenging it was to find and facilitate referrals to pantry clients.

One of our partners, Feed Ontario (formerly the Ontario Association of Food Banks), saw an opportunity to expand the reach and impact of their 1,200 member food banks and hunger-relief organizations, by making resource directory data directly available within the Link2Feed system, so that food bank staff and volunteers can more effectively refer clients to other services.

This summer, Link2Feed and Feed Ontario are piloting a new referral method that uses the Open Referral standard to receive resource data from Ontario 211.

“Over 96 percent of the provincial food bank network provides referral services and programming, in addition to emergency food support, to more than half a million people each year,” says Amanda King, director of communications and research at Feed Ontario. “We are beyond happy to be partnering with Ontario 211 and Link2Feed to help increase our member food bank’s efficiency and improve process in accessing essential community information.”

“We would also like to thank Food Banks Canada and the Enterprise Foundation for generously providing the grant that funded the referral feature’s development”, says King.

Karen Milligan, executive director of Ontario 211, says that this is a great example of the potential for Ontario 211’s open data platform to catalyze valuable partnerships. “Every one of our local data partners was enthusiastic about the opportunity to share their resource directory data with the food bank’s network,” says Karen.

We are very excited about this new model, which we believe can be replicated throughout other communities where Link2Feed is in use.

How resource referral integration works in Link2Feed’s food pantry software

Food pantries enroll clients in Link2Feed’s food pantry software, and record each time that person receives a service (food or otherwise) from their organization. This creates a standardized intake (interview) process, which helps to establish a relationship between staff/volunteers of pantries and their clients as well as saves the client from answering the same questions at multiple locations.

The information can then be reported on, in aggregate, for an individual organization, or all locations in a community using Link2Feed.

When a client is receiving food and expresses a need for other services, the user can simply search the Open Referral data set from within Link2Feed for programs near the client’s address. This will ensure that the client leaves with food that day and are also connected to services that can help address their root-cause needs.

Why we used Open Referral

Open Referral works with information-and-referral providers of all kinds – from 2-1-1s, to legal aid, to government agencies that fund human services – to help them more easily and effectively collect and share information about the resources available to people in need. 

Open Referral’s Human Service Data Specification and API protocols are non-proprietary standards for resource data exchange (endorsed by the Alliance of Information and Referral Systems). Through these protocols, Open Referral enables different information systems to share the same resource data – in real-time.

As we designed this partnership and integration, we wanted to ensure that this development would be able to benefit the Link2Feed community more broadly. For this partnership model to scale, we knew would need to use a well-documented, widely-implemented data standard for resource information exchange.

We chose Open Referral because it was easy for us to learn, has already seen success in other sectors — and, best of all, has already been implemented by Ontario’s 2-1-1, and among other 2-1-1’s across North America.

“This partnership among Link2Feed, Ontario 2-1-1, and Feed Ontario is one of the best examples we have yet of a transformative step forward in the evolution of our safety net,” says Open Referral’s founder, Greg Bloom. “Each organization has its own role and area of focus, but they share a common mission, and a need for the same information. When we make it easier for them to share data, everybody wins.”

The bigger picture: Getting smarter at scale

By improving users’ ability to make and track effective referrals from the food pantry to other services, Link2Feed’s food pantry software can help foster collaboration across sectors and understand which other kinds of support are most needed by those experiencing hunger.

As food banks and their partner agencies are able to share these insights, they can improve their ability to work together to deepen their impact and strengthen their advocacy to ultimately change more lives.

Link2Feed hopes to offer these referral features across their network of food banks throughout North America.

To learn more about Link2Feed’s use of the Open Referral standard, reach out to us at


Share on facebook
Share on twitter
Share on linkedin
This website uses cookies to improve your web experience.