Link2Feed’s new President, Emily Branton, is committed to revolutionizing food banking

When Emily started at Link2Feed in early 2013, she was excited for the chance to share our story and focus on promoting our vision, “Everyone deserves a meal.”

After spending over a year working with Link2Feed clients, Emily’s passion for food banking has taken over and she jumped at the chance to become our new President.

“I always say food banking is contagious. When I started at Link2Feed I had no idea what I was getting into, but after spending time with our clients, I was hooked. Food bankers are some of the most hard working and passionate people I’ve ever met. I’ve watched so many of our staff ‘catch the bug’ in the past year. It’s really amazing.”

Armed with an MBA (including an international business specialization from Rouen Business School in France), a background in research and experience managing in the not-for-profit environment, Emily is ready to take Link2Feed to the next level.

In the past year alone, Emily has brought improvements to the software and training process, started international expansion and helped with the rollout of Link2Feed to Ontario Association of Food Banks members.

“I’m really passionate about helping food banks increase their level of accountability,” says Branton, “and seeing how effective Link2Feed has been at helping food banks get their clients the resources and food they need only drives me further.”

Emily knows that data is key to making informed decisions. She has worked as a research consultant for brands like Scotiabank, Yahoo!Canada and Harlequin and has done marketing and branding projects with not-for-profits like Goodwill Industries.

Emily is also a board member at the Inn of the Good Shepherd Food Bank in Sarnia, ON.

A believer that business has the power to change the world, Branton says that she “has it all” with Link2Feed.

“I’ve always had this strong sense of social responsibility and spent a lot of time working with not-for-profits; I love that entire organizations are built around solving the world’s problems. I knew my heart was in that sector, but then I got in this messy love triangle when I realized how crazy I was about business. People kept telling me I couldn’t have it both ways. I just refused to believe I had to choose.”

Emily is turning that passion into progress and is looking forward to working with clients and partners to rollout some new features over the next year.

“I can’t wait for our clients to see what we have in store! Our team has committed to accomplishing some pretty big goals over the next year, including product enhancements, new modules and international expansion. We’ve been able to establish some amazing partnerships to help us make this happen.”

She says partnerships are key for Link2Feed to accomplish its social mission.

“Food banking is great because we all have the same purpose: feeding hungry people. It makes it easy to work together. A big focus this year is on enhancing our partnerships in Canada and beyond.”

Link2Feed’s past President, Rob Dawson, will be staying on as Founder and CEO and was the primary advocate for making Branton president, “Emily is one of those people who will stop at nothing to accomplish her goals. She believes so strongly in Link2Feed. We, and our clients, are lucky to have her.”

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