We’re Hiring! Content and Social Media Specialist

You Are…

  • An experienced content marketer with a gift for giving brands a voice
  • Comfortable in a flexible yet fast-pased work culture that allows you to define work and life under your terms
  • A big believer that business has the power to change the world
  • Driven, but determined that success comes from working smarter not harder
  • Ready to accelerate your career while making a lasting social impact

Link2Feed Is…

  • A Certified B Corporation that helps non-profits use data to break the cycle of poverty
  • A fast-growing tech company making a BIG impact on the world
  • A champion of the “work hard, play hard” mentality
  • A metrics-driven organization that places merit on results
  • Currently serving over 10,000 non-profits and impacting nearly 5 million lives

Content Development Responsibilities

  • Establish, implement, and manage a content plan and editorial calendar that supports and enhances strategic business objectives, partner initiatives, and demand generation campaigns
  • Develop SEO-driven content for marketing materials including emails, website, one-pagers and other assets. Copy and landing page testing, various A/B testing, etc.
  • Ensure brand and tone is consistent across website and all marketing collateral
  • Managing landing page setup and form integrations using WordPress

Email Marketing Responsibilities

  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele
  • Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
  • Maintaining a database of customers who have opted to receive our correspondence
  • Distributing emails through the use of automation software
  • Monitoring and reporting on the utility of each campaign

Social Media Responsibilities

  • Create, maintain and execute a strategically driven content calendar across all social media platforms and manage the day to day process of posting and scheduling
  • Develop social KPIs and report on weekly, monthly, and quarterly insights and
  • Conduct social media monitoring of competitors on an ongoing basis
  • Respond and engage with Link2Feed’s online community and forward issues to management

Knowledge and Skills

  • Must have a university degree, or college diploma, in a relevant field such as marketing, business, English, public relations, communications, and/or have equivalent work experience.
  • High-impact storytelling skills that evoke emotion and inspire action
  • Demonstrated success using digital and print content to generate leads and sales
  • Working knowledge of search engine optimization best practices in digital content creation
  • Ability to anticipate and adapt to shifting priorities in a fast-paced work environment
  • Experience collaborating with cross-functional, multidisciplinary teams
  • Exceptional analytical and organizational skills
  • Word Press or Zoho Campaigns experience an asset

This is a full-time work-from-home position. Computer equipment provided. Candidates must provide high speed internet access.

Please submit your resume and cover letter to klalonde@link2feed.com